Downtown QT





Make Downtown Queenstown an aspirational shopping & dining destination

s people

Unique Proposition Develop a range and offer that is not found elsewhere, making the town centre a must visit

s share

Delivering on Promise Ensure customer service & an overall experience that uniformly reflects the ‘essence of Queenstown

s group

Theatre Demonstrate a sense of arrival, welcome, and participation that gives visitors a deep sense of engagement

s mountain

Heritage Ensure the town centre celebrates its past, demonstrates provenance and shares its back-story


Curating the Town Centre

Develop the ideal town centre environment for commercial and social success

Consumer Centricity Understand & respond to needs & expectations of Queenstown’s local & tourist market

s chef

Consumer Appeal Optimise the retail & hospitality mix to develop an even more compelling visitor proposition

s icon

Collaboration Promote strategies to achieve category clusters /precincts, uniformity in hours and enhanced consumer appeal

s family

Local Relevance Ensure the Town Centre remains the civic, cultural, community and commercial heart of the area.


Smart Town Centre

Leverage technology to support the visitor experience and commercial performance

s tablet

Amenity Implement free Wi Fi to assist visitors navigating the Town Centre, and connect with local businesses.

s share

Data Secure analysis of visitation, area dynamics, spending performance and overall trends to assist commercial decisions

s laptop

Digital Capability Help all businesses within the Town Centre reach beyond traditional boundaries through digital visibility

s camera

Safety & Security Improve remote detection and response to risk and incidents through advanced technology solutions


Future Developments

Share a vision for style and quality

s home

Theme Ensure buildings sympathise with the environment and represent heritage themes that anchor Queenstown

s park

Parking Leverage technology to maximise utilisation, goodwill, efficiency and assist change in consumer behaviour



Transform consumer behaviour by delivering more compelling transport solutions

s bus

Public Transport Develop an icon PT system & hubs that deliver convenience, value and environmental goals

s mapPoint

Park & Ride Manage vehicles well before they reach town by developing park & ride facilities for commuters and tourists

s mountain

Key Journey Focus Support improvement of key journeys – Town Centre to Airport & Town Centre to Ski-fields


Look, Feel & Place

An atmospheric Town Centre that consumers and businesses enjoy and want to be a part of

s table

Sense of Arrival Develop iconic gateways or portals that define key pedestrian entry points into the town centre

s walk

Walkability Enhance visitor connection and enjoyment by enhancing pedestrian navigation, capacity & environment

s lamp

Streetscape Define features that celebrate heritage, & precinct themes while supporting shared-space aspirations

s map

Connection Develop laneways & connections that create interest, intrigue and uniqueness and help activate new areas


Servicing / Infrastructure

Factor for growth through innovative approaches to town centre servicing

s trash

Street Cleaning Define heightened levels of detailing, responsiveness and potential future delivery models

s reclyle

Waste Management Develop collaborative solutions to reduce noise, vehicle movements and waste volumes

s contruct

Minimising Commercial Impact Establish protocols that define performance from contractors working Downtown

s box

Freight Consolidation Advocate for fewer vehicle trips into town and greater productivity from commercial operations


Local Relevance

Maintain connection and engagement

s share

Upper Floor Businesses Grow and support the unique office sectors wishing to locate in the Downtown area.


Keeping Downtown Queenstown